Michelin Challenge Design Powers Up an Electric Car Competition

In addition to its affinity for high-quality and innovative products, Michelin has shown the unique ability to envelop conceptual arenas not often associated with automotive products into its marketing plan. Once again, those forward thinking Michelin execs have charged up their innovative marketing juices to relaunch the Michelin Challenge Design competition. This inventive competition solicits designers from around the world to stretch the limits of their imagination to create solutions to automotive challenges.

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