Transport for the Planet

What's the best way to head toward Boston's Logan Airport if you're in need of ground transport and environmentally inclined? PlanetTran (www.planettran.com), an all-hybrid transportation service based in Cambridge, Massachusetts, will take you there in its growing fleet of Toyota Prius and Lexus RX 400h vehicles for about the same cost as a taxi. According to company founder and president R. Seth Riney, PlanetTran's all-hybrid service - complete with convenient online booking and real-time customer service - is the twenty-first century alternative to fuel-hungry "black car" limos.

Already the most technologically advanced fleet in service, PlanetTran is pushing the envelope even further to improve the public transportation experience. The company has added a Web-based real-time tracking system developed exclusively for its fleet, increasing operational efficiency. As an extra convenient touch, in-car Wi-Fi access will provide customers with Internet access as they travel to and from Logan Airport and between other locations.