Roush EV Pickup Neighborhood Electric Vehicle
By Ron Cogan
Neighborhood electric vehicles (NEVs) have typically been small,
cart-like vehicles that appear as much at home on the golf course
as the highway. While a few notable exceptions exist, this has
long been the way of NEVs. These vehicles are popular in certain
niches, especially in gated or retirement communities where low-speed
mobility is viewed as a plus. In its landmark study, The Market
Potential of Neighborhood Electric Vehicles in Master-Planned Communities,
the Green Car Institute (www.greencars.org) underscored just how
much potential these low-speed electric vehicles have in the right
settings.
Now, Roush Industries has forwarded a new way of looking at the
NEV. With increasing interest in commercial use of small vehicles
emitting zero localized emissions, Roush showed its new low-speed
Roush EV at the recent Clean Cities Conference and Exhibition in
Palm Springs, Calif., where GCJ editors had an opportunity
to drive the vehicle. Seat time showed this model to be every bit
as efficient as existing low-speed competitors, but one that provides
the familiar packaging and functionality of a small pickup. Yes,
it lacks the acceleration provided by full-function gasoline-powered
pickups and it’s only possible to drive about 50 miles or
so at the governed 25 mph top speed legally required of NEVs. But
that’s by design, and when placed in context on city streets
with appropriate speed limits, that’s perfectly fine. We’ve
driven NEVs before and understand their value.
The Roush EV is based on a Brazilian-market Ford Courier. This particular
model is notable in that the pickup box is integrated into the vehicle
body, similar to that of Subaru’s BRAT pickup of the 1980s.
It weighs in at 2845 pounds and uses an 846 pound Exide/Sonnenschein
gel lead-acid battery pack. With its familiar packaging and a payload
capacity of over 1100 pounds, the highly-functional, under-$20,000
Roush EV seems ideal for the industrial parks and campuses for which
it is intended.
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