Tesla Roadster Electric Car

When a car from a small specialty manufacturer looks this good, it seems a safe assumption that maximum effort has been devoted to aesthetics for gaining attention, with underpinnings a secondary consideration. That is not the case with the Tesla Roadster.

From its founding in 2003, most of Tesla Motors' efforts have gone into developing the heart of its car, the Energy Storage System (ESS). Some 6,831 lithium-ion cells – each slightly larger than a typical AA battery – are contained inside a large enclosure that fits neatly behind the Roadster’s two seats. The batteries are liquid cooled and attached to an elaborate array of sensors and microprocessors that maintain charge balance between the cells. Tesla chose a commonly used lithium-ion cell so that battery development will continue to drive down the cost and improve performance.

Also developed internally is the motor, which features remarkably high output for its small size: 248 hp with 180 lbs-ft of torque. The motor acts as a generator whenever a driver lifts off the throttle, providing an engine braking effect similar to conventional cars, while also recharging the batteries. The Roadster’s chassis is based on that of the Lotus Elise sports car, but lengthened and beefed up to handle the Roadster’s roughly 350 pounds of extra weight, largely attributable to the battery pack. The body design was penned by the Lotus Design Studio, and final assembly is completed at the Lotus manufacturing facility in England.

Along with a top speed of 130 mph, the company claims a 0-60 mph time of four seconds, on par with some of the world’s top supercars. But the real test for an electric car is range. Tesla says the batteries will last for 250 miles of pure highway driving, and can be recharged using Tesla’s home-based charging system in under four hours. The batteries are expected to last five years or 100,000 miles, after which time they’ll have 80 percent of their original capacity. In terms of real-world practicality, these are some of the most impressive numbers we’ve seen from an electric car.

There’s one more crucial number: price. The Tesla Roadster starts at $89,000 and tops out at $100,000. That’s steep, but not wholly unrealistic given the level of performance the car achieves.

Tesla Motors thinks there’s plenty of demand for their car, and early signs look good: the first 100 Roadsters were snapped up right away. It will be interesting to see if that kind of buying fervor continues as Tesla opens its direct sales and service centers, first in Northern and Southern California, followed by Chicago, New York, and Miami. The company begins the first production run of 600 to 800 cars next spring, maxing out at 2500 per year after three years if demand holds.

Plans are already in the works for the next model, a 4-door sedan in the vein of Toyota’s Prius. Tesla’s Mike Harrigan thinks that in five to six years, the cost of batteries will have been cut in half – the Roadster’s pack costs about $25,000 today – and will be capable of providing a family sedan with a range of 500 miles, double that of the Roadster.

The Tesla Roadster may be the perfect weapon to launch the Tesla brand. It’s eye-catching and fast and targeted at a segment that can realistically command high prices, thereby helping to absorb the high cost of the batteries and high-tech control system. The next step, and perhaps the greater challenge, is to drive this high concept down to the mainstream. We’ll be watching intently.